The battle for Taichung on social media

screenshot of Lin Chia-lun's Facebook page

Taichung is a key battleground in Taiwan’s local elections. Overall victory or defeat in the elections is likely to be judged on who wins the mayoral race in Taichung. Both major parties have a realistic chance of winning what is likely to be a close contest. Hence, they will be investing a great deal in their campaigns.

The closeness of the contest in Taichung makes it an ideal site for analysing and comparing the campaign strategies of the two major parties. In this post I have done some basic analysis of how the two mayoral candidates are using social media to get their message out to voters.

The battle for Taichung sees incumbent mayor Jason Hu (胡志強) of the Chinese Nationalist Party (KMT) competing against Lin Chia-lung (林佳龍) of the Democratic Progressive Party (DPP). These two candidates also contested the election for Taichung Mayor in 2005 with Hu the victor on that occasion.

Jason Hu has been Mayor of Taichung for thirteen years now, nine as Mayor of Taichung City and the past four as the Mayor of Taichung Municipality. Hu is also a Vice-Chairman of the KMT and a former Minister of Foreign Affairs.

Lin Chia-lung was the Legislator for Taichung No. 6 District until he resigned shortly before the election. He has previously served as  Director of the Government Information Office and Secretary-General of the DPP. Continue reading